Fresh Ingredients for Fresh Coats
Meet the newest additions to Giovanni’s Professional Pet Care Collection - Exotic Fruit Splash and Tropical Tails, crafted to cleanse, condition, and care for your pup’s coat with fresh, feel-good...
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StyleCaster
This Anti-Frizz Hair Serum That’s Beloved by ‘Dancing With the Stars’ Celebs Is Only $10
Two New Ways to Love Giovanni Eco Chic® KIDS
Two new Giovanni Eco Chic® KIDS favorites are here - Citrus Splash 2-in-1 and a bigger Curl Cream!
Half-Up, Half-Down Hair Is Having a Moment - Caitlyn gets the Look with Giovanni®
One of spring’s easiest beauty wins, this style keeps hair away from the face while still letting length, waves, curls, or texture shine.
More Mask, More to Love: Giovanni® Hair Masks Are Now Available in Value Sizes
CURL HABIT™ and Biotin & Collagen Hair Masks are now bigger, better, and value-sized.
Giovanni James Guidotti at the Beverly Hills Film Festival
Giovanni Entertainment’s first feature film, That One Beautiful Day and directed by Melora Walters, was selected for the specially curated 2026 Beverly Hills Film Festival. Filmmaker Giovanni James Guidotti was...
Where Heritage Meets Style
A generational staple delivering everyday care and elevated styling performance.
Why This Castor Oil Mask Is A Total Game Changer
Castor oil has been a beauty staple for centuries. Backstage in hair and makeup trailers, it’s the kind of ingredient pros reach for when hair needs to look polished under...
Giovanni Expands Global Reach with Presence at Expo West 2026
Giovanni’s worldwide growth on full display at Expo West - now in over 15,000 stores across 30+ countries.
Inside the 2026 MUAH Awards: Celebrating the Artists Behind Iconic Looks
Nominated hair and makeup artists reveal why they trust Giovanni to create award-worthy looks.
Valentine's Day Gift Ideas That Feel Personal, Not Last-Minute
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Hollywood-Trusted Hold Meets Football’s Biggest Night
While millions watched Bad Bunny, Lady Gaga, and an electrifying troupe of dancers command the Levi’s Stadium stage during the Super Bowl Halftime Show, the real transformation happened out of...